Beer sales started off the year in a hole, at least in scans. $$ slipped 2.5% with volume down 4.4% YTD thru Jan 27 in NielsenIQ channels. Recall, beer $$ sales faced tuffer comps this Jan; in Jan 2023, beer category was still riding high off of big price increases...
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Beer Sales Soft in Jan NielsenIQ; $$ Down 2.5%, Vol -4.4%; AB Down 15% w/ Bud Light Down 29-30%
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 02/06/2024
- Volume: 26
- Issue #: 27