White Claw Up to 63 Share of Hard Seltzer Dollars

White Claw has long retained strong segment leadership, but it's rising from the rubble of the seltzer wars in an even more dominant position. Over 3 in every 5 sugar/malt-based hard seltzers sold are now a White Claw, according to NIQ off-premise data. The brand is over 60 share of...
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Publishing Info

  • Year: 2024
  • Volume: 26
  • Issue #: 57
  • Issue Date: 03/14/2024