Tho Boston Beer previously teased plans to test launch its new light lager this yr, now it's rolling out with plans to go national to boot. Sam Adams American Light will start in 15 markets this summer with "national distribution expected in March 2025," Boston Beer announced yesterday. Initial rollout...
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Sam Adams American Light Aims to Go Natl Next Yr After Test Launch This Summer; Soft Since Apr
Publishing Info
- Year: 2024
- Volume: 15
- Issue #: 43
- Issue Date: 05/22/2024
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