Non-alc beer, wine and spirits still just 0.7% of total alc bev sales in tracked NIQ off-prem scans, but they collectively grew 30.9% to $740 mil for 52 wks thru July 20. Accelerated from +28% yr ago and grew $176 mil over L52 wks, with beer still majority of mix...
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93% of Non-Alc Buyers Also Purchase Alcohol, per NIQ; Households Buying NAs Spent $200+ More Per Yr
Publishing Info
- Year: 2024
- Volume: 26
- Issue #: 195
- Issue Date: 09/18/2024
Newsletter
INSIGHTS Express