BritVic Is Pulling London Essence Mixer Brand from US Market

BritVic is pulling up stakes from its launch 6 years ago of its elegant glass-bottle London Essence mixer brand in US market. Move was disclosed in personal Instagram post under audreyjanesophie handle by US/LatAm marketing dir Audrey Leddin, 12-yr Britvic vet who'd moved from Ireland to Miami...
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Publishing Info

  • Year: 2024
  • Volume: 21
  • Issue #: 193
  • Issue Date: 09/30/2024