Sazerac Aims to Grow BuzzBallz by 5X in US, Sez Merilee; Expects to Become Co's #1 Brand

Sazerac has big ambitions to grow BuzzBallz in the US and beyond, founder/ceo Merrilee Kick shared during colorful interview with BBD director of content Jenn Litz-Kirk at Making Moves BREW and Alliance for Women in Beer conference in San Diego yesterday. When Sazerac closed acquisition of BuzzBallz, it became co's...
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Publishing Info

  • Year: 2024
  • Volume: 26
  • Issue #: 205
  • Issue Date: 10/02/2024