Mark Anthony's lead brand White Claw is a 70-mil case brand, prexy David Barnett told Mark Anthony meeting yesterday, almost 2/3 of its total biz. And White Claw $$ sales up 1%, with a 65 share (last 4 weeks) of segment MAB calls "malt seltzer." The rest of seltzers collectively,...
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White Claw Up to 65 Share of Seltzers with Just 6% of 750 Seltzer SKUs
Publishing Info
- Year: 2024
- Volume: 26
- Issue #: 216
- Issue Date: 10/18/2024
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INSIGHTS Express