Imports Surpassed 40 Share of Beer $$; STZ at 35, Modelo at 19+

Imports crossed the 40-share mark by $$ in scans for the first time in CA, the segment's largest share in any state by far. Imports grew 3% to $1.9 bil for 52 wks thru Oct 6, gaining 1.15 share to 40.4 for period. More than double the size of next...
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Publishing Info

  • Year: 2024
  • Volume: 26
  • Issue #: 237
  • Issue Date: 11/13/2024