Constellation Brands has "reached an agreement" with Sazerac "to divest its Svedka brand" with deal expected to close in coming mos. Sazerac is already #1 spirits player by volume in scan data with almost 16 share of segment in NIQ data yr-to-date thru Nov 23. And Svedka alone is about...
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Sazerac Strikes Again; Adds STZ's Svedka
Publishing Info
- Year: 2024
- Volume: 26
- Issue #: 248
- Issue Date: 12/03/2024
Newsletter
INSIGHTS Express