Modelo Especial finished the year up 8% to $4.3 bil despite declining 2% for the last 4 wks thru Dec 29 in Circana MULC. For the full year, Modelo Especial was over $875 mil ahead of #2 brand by $$, Mich Ultra, and $1 bil ahead of #3 brand Bud...
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Modelo Especial at $4.3 Bil, 9.5 Share of Beer; Down 2% for 4 Wks; STZ Beer Down 1.5%
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 6
- Issue Date: 01/09/2025
Newsletter
INSIGHTS Express