Salt Lake City-based Frazil, which claims to be country's biggest slush brand, said it's acquired rival Trident Beverage, which targets the K-12 set. Established in 2004, Trident has built base of clients for its juice-based Juice Alive items in school nutrition departments and administrators spanning the country. "Together, we're combining...
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Frazil Acquires Juice Alive Marketer Trident Bev, Fortifying Its Slushie Leadership
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 18
- Issue Date: 01/27/2025
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