Boston Beer STRs Flat in Fourth Qtr and So Far in 2025; Down 2% in 2024

Boston Beer depletions improved to flat in Q4, while shipments down just 0.5% and revs up 2%. For the full yr, Boston Beer revs flat at $2 bil, while sales-to-retailers and shipments down 2%. Boston shipped approximately 7.5 mil bbls, co said, "primarily due to declines in Truly Hard Seltzer...
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Publishing Info

  • Newsletter: INSIGHTS Express
  • Published: 02/25/2025
  • Volume: 27
  • Issue #: 41