Sales Stay Soft in Early Apr Scan; Better Anecdotal Reports on Apr; Seltzer Shifts

Beer $$ down 3.2% and volume down 5% for 1 week thru Apr 6 in Circana multioutlet + convenience. That's only a bit better than 5.3% volume drop for 4 weeks and 5.5% drop for 12 weeks. But at least some distribs report improvements in Apr trends as month goes...
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Publishing Info

  • Year: 2025
  • Volume: 27
  • Issue #: 79
  • Issue Date: 04/15/2025