Primo Brands Restages Splash Blast as Splash Refresher with Sparkling Extension Now at Its Heart

Primo Brands has revamped its Splash Blast flavored water brand, renaming it Splash Refresher and putting a new sparkling version at the heart of reinvigorated marketing effort built around the besties Anna Kendrick and Rebel Wilson.

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Publishing Info

  • Year: 2025
  • Volume: 22
  • Issue #: 81
  • Issue Date: 04/23/2025