Two of the largest innovations in beer this yr are neck and neck in tracked off-prem data YTD. Mich Ultra Zero became the 100th largest beer brand by $$ YTD thru Jun 15 in Circana multi-outlet + convenience data with $20.37 mil in sales off of 631K cases. Corona SunBrew...
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Mich Ultra Zero a Top 100 Beer Brand by $$ in MULC YTD; Corona SunBrew Right on Its Tail, Ahead for 4 Wks; Cannibalization Cont'd
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 132
- Issue Date: 06/26/2025
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INSIGHTS Express