Much has been made of Gen Z's penchant for video games rather than pints. But Sapporo is tying the two together in a unique partnership featuring limited-time packaging and an in-game reward as part of release of Ghost of Yōtei, a new game launching on PlayStation 5 this fall that's...
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Sapporo Partners with Upcoming Video Game, Ghost of Yōtei, on Limited-Time Pkging and In-Game Reward
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 141
- Issue Date: 07/09/2025
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