The vast majority of households still purchase alcohol, even if fewer are actually drinking these days (as per Gallup). In fact, 86% of US households buy alc bevs, according to a NielsenIQ Expanded Omnishopper Survey which NIQ highlighted today. On avg, they spend $500+ per yr, "with over 22 shopping...
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86% of Households Purchase Alcohol, Spending $500+ per Yr
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 170
- Issue Date: 08/18/2025
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INSIGHTS Express