The decade-old Bay Area brand Marin Kombucha is taking interesting direction as it diversifies beyond its cumbersome refrigerated bottled and kegged product: not via a canned shelf-stable gut pop, as others in segment have done, but with a powdered probiotic hydration brand that plays on core brand's deep reach into...
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Riding Its Deep Reach into Sports Teams, Marin Kombucha Heads in Novel Direction with BioAthletic Powdered Probiotic Hydration Offering
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 168
- Issue Date: 08/19/2025
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Beverage Business INSIGHTS