A few mos after moving Modelo Oro pricing down to Mich Ultra levels in select mkts, Constellation is repositioning its other low-cal, low-carb light lager, Corona Premier, to do the same. But this is not a test, INSIGHTS understands. Co's reportedly been workin' on this as a serious initiative....
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Corona Premier to Compete at Ultra Price Point Nationally Across All Packs
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 173
- Issue Date: 08/21/2025
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