AB Runnin' it Back with Shane Gillis & More Comedians for Bud Light College Football Ads; 28 Team Cans; Down 10% YTD

AB continues to stick to a familiar marketing formula for Bud Light in the aftermath of its 2023 controversy, especially as football season comes around. Comedian Shane Gillis is back for Bud Light's new campaign, "Vendor Voices," adding comedian Joe DeRosa and actor Tommy Pope to the mix, as...
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Publishing Info

  • Year: 2025
  • Volume: 27
  • Issue #: 173
  • Issue Date: 08/21/2025