Here's another interesting signpost of steady inroads being made by alc-alternatives into contemporary lifestyles. The Zero Proof, which styles itself a "curator" of non-alc bevs, has teamed up with SoulCycle to bring co-branded bundles from partner brands like Lapo's, Oddbird, Good Time Brewing, Guinep Recovery Cocktail and Beau Viva to...
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SoulCycle Recruits The Zero Proof to Peddle Alc-Alternatives to Its More Sober-Living Pedalers
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 173
- Issue Date: 08/25/2025
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Beverage Business INSIGHTS