Craft IPAs at 5.1 Share of Beer in MULC, +0.1 Share; All Other Styles Collectively Down 9%, -0.3 Pts

In craft, there's IPA and then there's everything else. And that's only becoming more true in Circana MULC channels this yr. While total craft is down 4.7% for the year, craft IPA $$ dipped just 0.5%. Now up to more than 52 share of craft $$ for the year, IPAs...
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Publishing Info

  • Year: 2025
  • Volume: 16
  • Issue #: 70
  • Issue Date: 08/27/2025