In CSDs, Coca-Cola trademark still rules and Dr Pepper remains the underdog, tho a bit less each year. In college football, where Dr Pepper has been running its Fansville play for 7 years now, it's Coke who's embracing the underdog role in persona of despised away fan. Fall campaign behind...
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ADS: Tho the Big Dog in CSDs, Coca-Cola Embraces the Lowly Away Fan in College Football
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 175
- Issue Date: 08/27/2025
Newsletter
Beverage Business INSIGHTS