Hydration powder power Liquid IV has made its move into hybrid energy/hydration segment with sugar-free Energy Multiplier that contains 2:1 ratio of L-theanine to caffeine and 3X the electrolytes of some popular entries. That means 200 mg L-theanine to 100 mg natural caffeine, with Reb-A version of stevia as sweetener....
Read more...
NEW PRODUCTS: Don't Expect Cans from Us, Liquid IV Advises, in Offering Energy/Hydration Hybrid in Powder Stick Format
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 176
- Issue Date: 08/28/2025
Newsletter
Beverage Business INSIGHTS