What some viewed as inevitable has happened, albeit after what was an extended negotiation: Celsius Holdings will segue its acquired Alani Nu brand to the bottling system of its strategic partner PepsiCo while also taking over PEP's struggling Rockstar portfolio in US and Canada. As part of deal, PEP is...
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FLASH! Celsius Titens Ties to PepsiCo, Moving Alani Nu to Blue System, Taking Over Stalled Rockstar Brand, as PEP Ponies Up Another $585M
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 177
- Issue Date: 08/29/2025
Newsletter
Beverage Business INSIGHTS