During disastrous and ultimately short-lived distribution alliance between PepsiCo and Bang Energy, Bang leaders sometimes were incensed to encounter Bang-branded retail coolers filled with Pepsi's Rockstar and Mtn Dew canned energy entries but not Bang itself. Celsius' new role as "energy category captain" following today's announced deal seems aimed at...
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More on Celsius/Pepsi Deal: Energy Captaincy Should Avert Frustrations Visibly Seen in Pepsi's Bang Transition; Alani Nu Cuts Over on Dec 1; CELH CEO Vague on Whether It's Now Exclusive Energy Partner
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 178
- Issue Date: 08/29/2025
Newsletter
Beverage Business INSIGHTS