Competition heating up recently right around the $30/case price point, where superpremium segment and lead brand Mich Ultra sits. For good reason. It's now slightly below avg price across all of beer, which topped $31 this yr, up $4/case, 15% since start of 2021 driven largely by trade-up, Bump Williams...
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Mainstream Price Gaps Narrow, Bump Shows; Pkg Shifts Across Beer, Spirits Speak to Value-Seeking
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 182
- Issue Date: 09/02/2025
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INSIGHTS Express