With continued megabrand focus from AB, Kona Big Wave has grown all-channel for 36 consecutive mos, CCO Kyle Norrington shared during AB's distrib equity agreement manager (EAM) meeting yesterday. It went from a seasonal craft tap handle to becoming the 9th-largest tap handle in the country, he added. Indeed, both...
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Kona Big Wave Up in 36 Consecutive Mos; Record High Taps; 30% More Media
Publishing Info
- Year: 2025
- Volume: 16
- Issue #: 74
- Issue Date: 09/11/2025
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