RC Cola has snapped out of 4-decade marketing slumber with new effort centered around its Chicago stronghold that posits brand as the option for manly types seeking "NOT a soft drink, just damn good cola." Keurig Dr Pepper is targeting fiercely loyal base it dubs "loud & prouds" via effort...
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ADS: Give Us Your Hairy Massives Yearning to Breathe Free, RC Cola Invites in Windy City Effort
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 187
- Issue Date: 09/12/2025
Newsletter
Beverage Business INSIGHTS