Move announced yesterday by Heineken to acquire range of operations of beer/bev giant FIFCO effectively orphans US operation, which markets such declining brands as Seagram's Escapes and Genesee beer and recently invested $50 mil in hi-speed canning line and other gear to support onboarding of Labatt volume previously produced by...
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Heineken's FIFCO Acquisition Orphans US Operation but Strengthens Global Pepsi Partnership; FIFCO 'Exploring Strategic Alternatives' for US Assets Including Enhanced Rochester, NY, Production Base
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 194
- Issue Date: 09/23/2025
Newsletter
Beverage Business INSIGHTS