Spirits and Beer Seltzers $$ Sales Each Down 4-5% for 12 Weeks; Spirits Cocktails (RTDS) Up 40%

Spirits and beer-centric seltzers each declined at very similar rates this past summer. Actually, spirits seltzers declined at slightly steeper rate than beer-centric seltzers for past 12 weeks thru 9/28 in Circana multi-outlet + convenience. That's a first. Spirits seltzer $$ sales down 4.5% for 12 weeks, while beer-centric seltzers...
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Publishing Info

  • Year: 2025
  • Volume: 27
  • Issue #: 214
  • Issue Date: 10/09/2025