PACKAGING: Do Minicans Work as Impulse Items? Coke Will Test Proposition at Nation's C-Stores

Gulp-minded Americans may make fun of the tiny packages of bevs they're forced to buy while in Europe, but Coca-Cola is about to explore whether a combo of price relief and lower calories can make its 7.5-oz minican a viable single-serve vehicle at c-stores. Starting in Jan, Atlanta-based bev behemoth...
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Publishing Info

  • Year: 2025
  • Volume: 22
  • Issue #: 206
  • Issue Date: 10/10/2025