You've heard of dirty soda. That's for real, as specialized chains roll out from southwestern US and TikTok influencers go to town with oddball creations in a rainbow of colors. PepsiCo is even adding a dirty-soda extension of its core Mtn Dew brand. But how about heavy soda? That's soda...
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TRENDS: With Semi-Mythical Status, Heavy Soda Ripples Out from Heartland C-Stores
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 208
- Issue Date: 10/14/2025
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Beverage Business INSIGHTS