Since finishing 2021 at 10.3 share of total beer $$ in Circana multi-outlet + convenience channels, malt/sugar-based hard seltzer sales and share sank considerably over the 4 yrs. The segment is currently down 5% vs yr ago, losing nearly 0.2 share of $$ to just ~6.8 share of beer $$...
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Hard Seltzer Gained Share of Beer $$ for 4 Wks in MULC; White Claw Driving the Bus, Plus Topo & Happy Dad Growth
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 218
- Issue Date: 10/16/2025
Newsletter
INSIGHTS Express