Launched in Feb, a rebrand for the Wachusett Brewing brand fam is paying off for the Barrel One Collective, sprawling portfolio of mainly New England craft brands led by Harpoon, Long Trail, Smuttynose and more. Total Wachusett depletions are up 4.3% since Feb, co shared yesterday. And it's driven by...
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Rebrand Drives Turnaround for Barrel One's Wachusett, Brand Fam STRs +4%; Red Hot Blueberry
Publishing Info
- Year: 2025
- Volume: 16
- Issue #: 88
- Issue Date: 10/22/2025
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