Keurig Dr Pepper seems ready to show some love to its neglected Snapple iced tea and juice brand, returning its once-iconic widemouth glass bottle to NY and maybe other parts of US while launching snarky-amusing campaign from Deutsch agency that positions line as "Snapsolutely refreshing." What exactly does that mean?...
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NACS: Kombooya! New Snapple Campaign Flags Fine Flavor, Not Fancy Functionals; Revived Glass Packs May Move Beyond NY
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 214
- Issue Date: 10/22/2025
Newsletter
Beverage Business INSIGHTS