In crowded and brutally competitive sports hydration segment, word on the street from multiple contacts in space has been that two well-funded insurgents, Congo Brands' Prime Hydration and Mark Anthony Brands' Mas+ by Messi, haven't made the cut for continued presence at Kroger grocery giant. Rival Lance Collins, building Recover...
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RETAIL: Prime Hydration, Mas+ by Messi Reportedly Dropped by Kroger for Latest Reset
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 216
- Issue Date: 10/24/2025
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