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Craft beer is losing 0.7 share of on-prem $$ yr-to-date thru Oct 10 in Fintech channels, tracking sales to retailers across nearly 144K on-prem, primarily (71%) indie outlets, data shared by NBWA's Lester Jones and Fintech's Eric Kiser showed. Yet total beer STRs are up 1.8% by $$ in Fintech on-prem channels yr-to-date thru Oct 10 with keg sales up even faster. Suggests that craft beer STR $$ were down just 1.5% YTD in these channels. Tho gotta note, Fintech data continues to paint a rosier picture of sales to retailers than other industry data CBN has seen. Combo of top craft brands and longer tail of tracked brands drove the overall share drops for on-prem draft sales to retailers in this dataset. On draft, MC's Blue Moon (-0.4) and Leinie (-0.2), Boston's Sam Adams (-0.3), Kirin-Lion's New Belgium and Bell's (each -0.1), and AB's Goose Island (-0.1) all lost share of STRs to varying degrees. Even with its share loss, Blue Moon remains the largest craft fam on draft by far and #6 overall in total beer, still more than 4X larger than next largest craft fam, Sam Adams. And Sam Adams is a top 15 draft brand fam, but Busch Light (+0.4), Pacifico (+0.3) and Guinness (+0.3) draft sales all surpassed Sam Adams YTD.Growth from other top craft draft brands like AB's Kona and Golden Road (each up 0.1 share) plus Elysian, Sierra Nevada and Firestone Walker (each flat) were offset by group of top brands that lost share. And long tail of draft brands (all beer brand fams outside the top 29 in this data) lost 0.5 share of draft STRs, again suggesting to Lester that retailers are being more choiceful with their purchases.TX Has 3 Craft Brands in Top 10 On Prem in Shiner, Blue Moon & Karbach; Other AB Craft & Aldstat Climbing While Texas has a less developed craft beer mkt than avg, there are more craft brands among top 10 overall in TX on-premise channels than in several other top states, per Fintech data shared by Eric Kiser. Shiner, Blue Moon and Karbach each crack the list of top 10 on-prem brands in the state, including Shiner #7, Blue Moon #8 and Karbach #10 overall. While Shiner and Karbach were down, Blue Moon is growing its on-prem sales to retailers in TX Fintech data. Lookin' at top 10 craft brands in TX on prem, AB's Ziegenbock, Kona and Golden Road were all up strong double digits, making up for Karbach's dip. New Belgium's Voodoo Ranger family managed to grow low single digits. And indie local brand, Aldstadt, rose to #10 craft brand, catching up fast to Sam Adams and Revolver, which both slipped double digits.Sierra Nevada and Firestone Walker Still Top 10 Beer Brands by $$ in CA Overall California craft is much more developed both on and off premise, of course. In fact, both Sierra Nevada and Firestone Walker rank among top 10 brand families overall (both on and off prem). They're both bigger than Blue Moon here, tho Blue Moon's on-prem STRs were ahead of Firestone and Sierra's. AB's Elysian rounds out the list of top 10 on-prem beer brands in CA, and #4 craft brand, bigger than AB's local brand Golden Road in this dataset.Blue Moon Dominates FL and NC Craft On Prem In FL, Blue Moon is the only craft brand among top 10 beer brands in on-premise Fintech data, at #9 overall. But it's the #1 craft brand on premise by far, bigger than the next 4 combined (Sam Adams, Kona, Cigar City and Golden Road), according to data shown. Similarly, Blue Moon was #6 beer brand overall in NC on-prem channels, nearly as big as Coors Light, and bigger than both Corona Extra and Yuengling.Yuengling is #7 Beer Brand On Prem in IL It's not a craft brand, and it's not indie in IL (sold thru JV with MC) but Yuengling is makin' waves on premise as it entered the state earlier this yr. Yuengling's the 7th-largest beer brand by $$ in on premise IL Fintech data. Not far behind Bud Light and Busch Light, slightly ahead of Blue Moon, and well ahead of Guinness and Stella. Notably, Yuengling is still 7th-largest brand on prem in OH. Yet sales have slipped considerably since its launch there over a decade ago. Suggests Yuengling could slip further down the IL list in yrs to come. But in year one, IL's launch (and more recent MI launch) is clearly providing a pop for Yuengling in Fintech on-prem data nationally too. Yuengling gained nearly 0.2 share to 2.6 of on-prem STR $$.

Top Craft Brands & Long Tail Driving On Prem Share Loss in Fintech Data

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