PepsiCo may be under fire from corporate raider, but it's still all chips & grins for snacks-&-soda giant. Mustering shocking insight that just 21% of consumers can name any PepsiCo brands beyond Pepsi itself, soda giant has inaugurated a new logo that surrounds a capital-letter P with more "approachable, inclusive"...
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Pepsi, We Hardly Knew Ye! Logo Change Flags Accumulation of 500 Brands Since Cola & Lay's Were First Put Together
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 219
- Issue Date: 10/29/2025
Newsletter
Beverage Business INSIGHTS