As part of its ongoing #SocialOffSocials Initiative, Heineken's new campaign/sweepstakes encourages people to put down their smartphone and chat in person instead. To launch its "Group Chat Bar," Heineken teamed with NY Knicks guard Josh Hart who takes part in an ongoing group chat called "Cold Water," along with...
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Heineken Helping to Take the Group Chat off the Phone to a Bar Instead
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 231
- Issue Date: 10/31/2025
Newsletter
INSIGHTS Express