Can category managers truly be impartial arbiters of what should go on a retailer's shelf? For first time, European Commission is questioning that assumption with probe into Red Bull's practices in that role, saying it pushed grocers, c-stores and other off-premise retailers to "disadvantage" rival energy drinks packed in cans...
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European Probe of Red Bull Questions Whether Energy Giant Misused Category Mgr Position to 'Disadvantage' Larger-Can Rivals
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 232
- Issue Date: 11/14/2025
Newsletter
Beverage Business INSIGHTS