Is Fiji Water marketing about to take a more in-your-face MrBeast-like turn? That might be an implication of its choice of new leader, Alex Zigliara, a 22-yr Coca-Cola vet who's coming off a run at MrBeast's Feastables CPG play. Zigliara, who's also had runs at Mondelez and Clif Bar, takes...
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PEOPLE: Fiji Water Recruits MrBeast Feastables Vet Zigliara as New Prexy; Walmart Chief McMillon Steps Down
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 232
- Issue Date: 11/14/2025
Newsletter
Beverage Business INSIGHTS