Beer Marketer's Insights - Half of Top 20 Growth Cos Are Craft/Cider/NA Suppliers in YTD Circana Scans

In a year where the broader beer biz again ain't growing, the top $$ growth cos in beer scans are perhaps smaller than you'd expect in yr-to-date Circana multi-outlet + convenience data thru Oct 5. But an interesting group of smaller suppliers is leading the growth pack, with indie craft beer/cider cos making up half of the top 20. A pair of indie beer cos cracked the top 5 growth suppliers in YTD scans: Garage Beer and Athletic Brewing. Garage is adding 3rd most $$ in all of beer this yr, up $25.2 mil and 390% to $31.6 mil. And Athletic is #5, up $15.6 mil and 21.5% to $88.2 mil YTD. Most other indie cos landed in the back half of the top 20, tho they come in many forms.3 Strictly Craft NA Beer Suppliers Plus 3 Cideries Make the Cut Cider supplier Blake's Beverage is #12 growth co in beer scans YTD, up 12% and $2.9 mil. Fiddlehead still flyin' at #14, up $2.6 mil and 17% YTD. Another cider co, Wicked Grove, is #15 and +$2.55 mil with sales up 27.5%. Each of #16-20 is indie/craft, including Bero (all incremental $2.5 mil), Lawson's (+$2.3 mil, up 21%), 2 Towns Ciderhouse (+$2.3 mil, up 10%), Creature Comforts (+$2.1 mil, +18%) and Best Day (+2.1 mil, 71%). So 3 of the top 20 are strictly craft NA beer suppliers in Athletic, Bero and Best Day. Another 3 are cideries in Blake's, Wicked Grove, 2 Towns.BeatBox Malt Bevs Tops the List of "Beer" Growth Cos; Other Interesting Names on the List Each of the top 10 overall beer suppliers are absent from list of top growth cos (and down by dollars altogether YTD) except for Diageo Beer Co. And topping the list of "beer" growth suppliers is none other than BeatBox malt-based bevs, up $37.5 mil and 255% to $52.2 mil yr-to-date. Hornell&#39;s Jumex Hard Nectar, partnership between AriZona and Jumex, is #2 and up a nearly all incremental $25.7 mil. So it's mostly newer entrants leading the pack.But while not necessarily "craft," plenty of other interesting suppliers are peppered throughout. Geloso (+$15.6 mil) and Happy Dad (+$7.5 mil) are among the biggest of the bunch. There's also Octopi/Asahi (+5.8 mil), NOCA Beverages (+$5.5 mil), Gallo malt bevs (+$3.8 mil, led by Montucky Cold Snacks), Central Beer (+$3.5 mil with Guatemalan import beer Famosa) and Aldi's private label Prestige Beverage Group (+$2.8 mil).

Half of Top 20 Growth Cos Are Craft/Cider/NA Suppliers in YTD Circana Scans

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