"Beer Bounced" Back in Better Week Just Before Thanksgiving, Beer $$ Down 1.4%

No great shakes but at least it's a meaningful improvement of several points in trend for 1 week. "After dismal performance last week," wrote Circana exec veep Scott Scanlon, "beer bounced a week ahead of the Thanksgiving holiday week." Beer $$ sales down 1.4% and volume down 2.8% for 1...
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Publishing Info

  • Year: 2025
  • Volume: 27
  • Issue #: 250
  • Issue Date: 12/01/2025