Coca-Cola's oft-lauded "refranchising" of its bottlers was "heavily resourced" and a "10-year journey," FEP managing partner Matt Hughes reminded on a distribution panel at Beer Insights Seminar last mo (Matt worked for KO for many yrs). "Ultimately, it paid off" for both bottlers and parent co. It "wasn't simple, wasn't...
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"Both Sides Came Out Way Ahead" in KO Refranchising, Bottlers and Brand-Owner, Said Matt; What About Pepsi? With Beer Distribs? AB?
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 250
- Issue Date: 12/01/2025
Newsletter
INSIGHTS Express