Still amazing to see the impact a BOGO (buy one, get one) deal in Publix can have on natl trends in tracked off-prem data, especially for smaller brands. Lagunitas Little Sumpin' 6pks were on BOGO for ~$13.39 across FL and SC for the week leading up to Thanksgiving. And sure...
Read more...
Lagunitas Sales Spiked in Latest Wk Thru Nov 23; Little Sumpin' BOGO in Publix Along w/ Ultra Pure Gold, Peroni, Gin & Juice
Publishing Info
- Year: 2025
- Volume: 16
- Issue #: 102
- Issue Date: 12/02/2025
Newsletter
Craft Brew News