Done Deal: New Tree Fruit Confirms Strategic Alliance with Swire's Finlays Unit; Investment Focused Mainly on Ops Side, Not IP So Far

New Tree Fruit Co this morning formally announced strategic alliance with units of Swire, the sprawling conglomerate whose activities include big Coke bottling presence, and offered some further details of tie and strategy moving forward. New Tree, which has proprietary "De-Sugaring" process for removing most sugar from juice while retaining...
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Publishing Info

  • Year: 2025
  • Volume: 22
  • Issue #: 242
  • Issue Date: 12/02/2025