Starting in new year, the Mercedes-AMG Petronas F1 team will be fortifying itself with Doritos. That's one of takeaways from announcement by PepsiCo today that it's linking 3 of its brands, also including more conventional choices Gatorade and Sting Energy, to iconic Formula 1 team via multi-year partnership. Among elements...
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TIES: PepsiCo Links Gatorade, Sting Energy, Doritos to Mercedes F1 Team
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 242
- Issue Date: 12/02/2025
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Beverage Business INSIGHTS