With alc-alternative sector largely terra incognita for those playing in burgeoning segment, there's lots of course correcting going on as marketers figure out how best to communicate with consumers. For New Orleans-based Mockly, that's lately meant a return to smaller 8.4-oz can as a more cocktail-like and less soda-like package...
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RESTAGES: Navigating Alc-Alternative Space, Mockly Downsizes Cans, Clarifies Flavor Names, Dials Up Nawlins Cues
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 243
- Issue Date: 12/03/2025
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