Diageo North America is running back its unique responsible drinking campaign, "Take a Minute, Make a Plan," that partners with NFL, Uber and Mothers Against Drunk Driving (MADD), "encouraging fans to plan their ride before kickoff and never drive impaired," cos announced yesterday. Last yr's campaign "reached half...
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Diageo Re-Ups with NFL, Uber and MADD for Yr-2 of "Take a Minute, Make a Plan" Campaign
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 253
- Issue Date: 12/04/2025
Newsletter
INSIGHTS Express